Internal Marketing Initiatives for Volume One
The internal patient is a source of immeasurable revenue growth. Five of the pieces in The ToolKit are aimed directly at existing patients.

A Day in the Life Version I and II show how different individuals incorporate shots into their daily lives. The pieces are designed to motivate and entice immunotherapy patients to continue their allergy relief initiative.

Many practices find a considerable percentage of their immunotherapy patients prematurely stop their shots. Consider the Possibilities educates patients on the benefits of immunotherapy. It presents a patient testimonial and a choice: a life of allergy medication or an allergy cure. It is distributed to patients who started immunotherapy but ceased before its completion.

Explaining Your Allergies and Explaining Your Asthma were created to help new, existing and potential patients understand allergies and asthma. They are meant for internal and external distribution. In an effort to educate potential patients and generate referrals, the pieces can be provided to area primary care practices for distribution to their patients.

External Marketing Initiatives for Volume One
Three print ads are enclosed in The Allergy ToolKit. One ad is directed at potential asthma patients, the second is directed at potential allergy patients, and the third is for the yellow pages.

Because your current patients are a great referral source, Achieve was created to generate conversation between your patients and their allergic friends and family members. This direct mail piece is sent to patients who have experienced firsthand the benefits of seeing an allergist.