PME Communications conducted extensive qualitative and quantitative research prior to developing The Allergy ToolKit. Our research ensures that the tools in this kit properly address market perceptions about allergies, allergy relief and asthma. Each item available in The ToolKit is the direct result of the research.

Allergists and referral physicians have reviewed the ads, direct mail pieces and educational brochures in The ToolKit to ensure that specific issues and concerns are addressed.